Infectious Charm. Devastating Wit. Below Average Looks.
I remember the day I lost all of my whiskey connoisseur credibility. It was the day that Maker’s Mark reversed their decision to lower the ABV on their flagship Kentucky straight bourbon. This about face came as a result of severe push back from Maker’s Mark passionate consumer base. The mere thought of the red... Continue Reading →
Smack dab in the middle of the last century, bourbon was getting its ass kicked by blended Scotch whisky. Being solidly outsold by the Scot’s drink forced the bourbon makers of the day to re-examine their product carefully. Any struggling business must do this in order to survive: innovate or die. They came to grips... Continue Reading →
Spokane Whiskey Club 