Bill Samuels Jr., president of Maker’s Mark, suddenly realizing that his distillery has only ever produced one product since the fifties, laughed uncontrollably that they managed to get away with it for so long. When finished, he called in his Master Distiller to his vast office and declared that they must make something new for... Continue Reading →
Maker’s Mark Review
Smack dab in the middle of the last century, bourbon was getting its ass kicked by blended Scotch whisky. Being solidly outsold by the Scot’s drink forced the bourbon makers of the day to re-examine their product carefully. Any struggling business must do this in order to survive: innovate or die. They came to grips... Continue Reading →